Last Updated: MARCH 1, 2020 Protecting your privacy is really important to PCS. Our mission is delivering the world’s quality information to the people who need it and this should not come at the price of your right to privacy.
Accordingly, we’re providing this Privacy Policy to explain our practices regarding the collection, use and disclosure of information that we receive when you use our Services. This Privacy Policy does not apply to any third-party websites, services or applications, even if they are accessible through our Services. Any information that we collect is subject to the Privacy Policy in effect at the time that information is collected. We may, however, modify and revise this Privacy Policy from time to time. If we make any material changes to this Privacy Policy, we’ll notify you of those changes by posting them on the Services or other notification, and we’ll indicate when those changes will become effective. Also, please note that, unless we define a term in this Privacy Policy, all capitalized words used in this Privacy Policy have the same meanings as in our Terms of Service.
Information We Collect Information Provided by You or Collected with Your Permission. When you first install and setup our App, we may collect information about your interests to help us understand what content you might be interested in. Depending on how you interact with the Services, we may also collect certain personal information that can be used to identify you, which may include your e-mail address, and/or other non-identifying information.
We may also allow you to use certain social networking services (“SNS”) via the Services and may collect information about you from that SNS that you have made available via your privacy settings. For example, if you link your Twitter account to PCS and let us know that you want to see what news stories the people you follow on Twitter are sharing, the links to these news stories will be sent to you via our Services. Please refer to the privacy policy for the SNS you use for more information on how your information will be shared by the SNS and information available on your SNS accounts.
Information Related to Your Use of the Services. We and third parties we work with may automatically collect certain information about how you use our Services. This information may include your Internet Protocol (IP) address, mobile advertising identifiers (Google Advertising ID or Apple Advertising ID) and other unique identifiers, cookie identifiers, user settings and preferences, details about your device, operating system, and app version, the pages, content or features of our Services you browse and the time you spend on those pages, content or features, the hyper-links from the contents displayed on our Services that you click on, referrer information and other information about how you use our Services.
Location Information. We will collect information about your precise location if you enable this feature on the Services. In addition, you may provide us with your city and state information in order for us to display the weather to you. We may also infer your approximate location based off of your IP address and use various other technologies to determine your approximate location, such as sensor data from your device that provides information on nearby Wi-Fi access points and cell towers.
Interactive Features. PCS may offer interactive features such as social media pages. PCS and other individuals who use our Services may collect the information you submit or make available through these interactive features. Any information shared on the public sections of these channels will be considered “public” and will not be subject to the privacy protections referenced herein.
Surveys. We may contact you to participate in surveys. If you decide to participate, you may be asked to provide certain information which may include personal information.
How Do We Use Information?
We may use the information we collect for a variety of business purposes, including:
To Provide the Services or Information Requested.
Fulfill our contract with you;
To tailor and deliver personalized content to you;
Manage your information;
Respond to questions, comments, and other requests;
Provide access to certain areas, functionalities, and features of our Services; and
Answer requests for customer or technical support.
Administrative Purposes.
Pursue legitimate business interests, such as research and development (including marketing research), network and information security, and fraud prevention;
Carry out analytics;
Measure interest and engagement in the services;
Develop of new products and services;
Improve our products and Services;
Ensure internal quality control and safety;
Verify individual identity;
Carry out audits;
Communicate with you about activities on the Services and changes to our agreements;
Prevent and prosecute potentially prohibited or illegal activities;
Enforce our agreements;
and Comply with our legal obligations.
Marketing. We and certain third parties we work with may use personal information to tailor and provide you with content and advertisements. We and our third-party partners may provide you with these materials as permitted by applicable law.
As part of our marketing efforts, we may engage in cross device tracking which helps us to track your browsing activity across different websites, devices and/or apps. For example, we may attempt to match your browsing activity on your mobile device with your browsing activity on your tablet. To do this our technology partners may share data, such as your browsing patterns, geo-location and device identifiers, and will match the information of the browser and/or devices that appear to be used by the same person.
If you have any questions about our marketing practices or if you would like to opt out of the use of your personal information for marketing purposes, you may contact us at any time as set forth below.
De-identified and Aggregated Information. We may use personal information and other data to create de-identified and aggregated information, such as de-identified demographic information, de-identified location information, information about the computer or device from which you access our Services, or other analyses we create. De-identified and aggregated information is not personal information, and we may use and disclose such information in a number of ways, including research, internal analysis, analytics, and any other legally permissible purposes.
Share Content with Friends or Colleagues. Our Services may offer various tools and functionalities. For example, our referral services may allow you to forward or share certain content with a friend or colleague, such as an email inviting your friend to use our Services.
What Information Do We Share With Third Parties?
We may share the information that we have collected from you as described below:
Information Shared with Our Advertising Partners. We may engage third party advertising partners to collect information and serve advertising on and through the Services. When you use our Services, these third-party advertising partners may collect information regarding your activities and your device (e.g., your IP address, mobile device identifiers, page(s) visited, location, time of day). These advertising partners may use this information (and similar information collected from other services) for purposes of delivering personalized advertisements to you when you visit our Services and third-party services within their networks. This practice is commonly referred to as “interest-based advertising” or “personalized advertising.”
If you prefer not to share your personal information with third party advertising partners, you may follow the instructions below.
Information Shared with Our Services Providers. We may engage third party service providers to work with us to administer and provide the Services. The types of service providers to whom we entrust personal information include service providers for: (i) the provision of the Services; (ii) the provision of information, products, and other services you have requested; (iii) analytics; (iv) marketing and advertising; (v) customer service activities; and (vi) the provision IT and related services.
We also use analytics services from Google including Google Analytics for Firebase to collect analytics information on the Services. For more information about Google’s processing of your information, please visit: https://www.google.com/policies/privacy/partners/.
Software Development Kits. We may use third party software development kits (“SDKs”) as part of the functionality of our App. SDKs typically collect your mobile device identifier and information related to your use of the Services. SDKs may allow third parties including analytics and advertising partners to collect your information for various purposes including to provide analytics services and personalized advertising. For more information about our use of SDKs, please contact us as set forth below.
Information We Disclose With Your Consent or at Your Request. We will share your information with third-party sites or platforms, such as social networking sites, if you have expressly requested that we do so.
Affiliates. We may share personal information with our affiliated companies.
Information Disclosed in Connection with Business Transactions. Information that we collect from our users is considered to be a business asset. As a result, if we go out of business or enter bankruptcy or if we are acquired as a result of a transaction such as a merger, acquisition or asset sale, your information may be disclosed or transferred to the third-party acquirer in connection with the transaction.
Information Disclosed for Our Protection and the Protection of Others. We cooperate with government and law enforcement officials or private parties to enforce and comply with the law. We may disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate: (i) to respond to claims, legal process (including subpoenas); (ii) to protect our property, rights and safety and the property, rights and safety of a third party or the public in general; and (iii) to stop any activity that we consider illegal, unethical or legally actionable activity.
Your Choices
General. You may have the right to opt out of certain uses of your information.
Email Communications. If you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails. Note that you will continue to receive transaction-related emails regarding products or Services you have requested. We may also send you certain non-promotional communications regarding us and our Services, and you will not be able to opt out of those communications (e.g., communications regarding the Services or updates to our Terms of Service or this Privacy Policy).
Mobile Devices. We may send you push notifications through our App. You may opt-out from receiving these types of communications by changing the settings on your mobile device. We may also collect precise location information if you enable such collection via our App. You may opt-out of this collection by changing the settings on your mobile device.
Personalized Advertising. If you would like to opt-out of the advertising and other similar technologies we employ on the Services, you may do so by blocking, disabling, or deleting them as your browser or device permits. Please note that cookie-based opt-outs are not effective on mobile applications. You may opt-out of personalized advertisements on some mobile applications by following the instructions for Android and iOS. Other operating systems for mobile devices may also provide instructions on how to prevent the delivery of personalized advertisements.
The online advertising industry also provides websites from which you may opt-out of receiving targeted ads from advertisers that participate in self-regulatory programs. You can access these, and also learn more about targeted advertising and consumer choice and privacy, at http://www.networkadvertising.org/managing/opt_out.asp, http://www.youronlinechoices.eu/ and www.aboutads.info/choices/.
Please note you must separately opt out in each browser and on each device.
“Do Not Track.” Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers when you visit our website.
Individual Rights in Personal Information
In accordance with applicable law, you may have the right to: (i) obtain access to or a copy of your personal information with accompanying details; (ii) receive an electronic copy of personal information that you have provided to us, or ask us to send that information to another company (the “right of data portability”); (iii) request erasure of personal information held about you by PCS; and (iv) be from discrimination resulting from the exercise of your rights, subject to certain exceptions prescribed by law. If you would like to exercise any of these rights, visit the “Settings” menu in our mobile application. Once you are in the Settings menu, click “Help Center.” Once you are in the Help Center, click “Support” to submit a request via e-mail to us. Please specify the nature of your request in the email you send. If you have any questions, please contact us as set forth below. Please note that there may be technical limitations that prevent us from fulfilling certain requests. We may carry out deletion requests by de-identifying and/or anonymizing information such that it is no longer personal information.
We will process such requests in accordance with applicable laws. To protect your privacy, PCS will take steps to verify your identity before fulfilling your request.
If you are a California resident, you have the right not to receive discriminatory treatment by us for the exercise of your rights conferred by the California Consumer Privacy Act.
The Security of Your Information
We take reasonable measures to protect the information that we collect from or about you from unauthorized access, use or disclosure. Please be aware, however, that no method of transmitting information over the Internet or storing information is completely secure. Accordingly, we cannot guarantee the absolute security of any information.
Links to Other Sites
Our Services may contain links to other websites and services, including News Content. Any information that you provide on or to or that is collected by a third-party website or service is provided directly to the owner of the website or service and is subject to that party’s privacy policy. Our Privacy Policy does not apply to such websites or services and we’re not responsible for the content, privacy or security practices and policies of those websites or services. To protect your information we recommend that you carefully review the privacy policies of other websites and services that you access. Visiting these other websites or services is at your own risk.
International Transfer
Your information may be transferred to, and maintained on, computing equipment located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you’re located outside the United States and choose to provide your information to us, we may transfer your information to the United States and process it there.
Our Policy Toward Children
Our Services are not directed to children under 17 and we do not knowingly collect personal information from children under 17. If we learn that we have collected personal information of a child under 17 we will take steps to delete such information from our files as soon as possible.
Questions?
If you have a question PCS, please contact us.